The Marketing Manager
Meet Sarah
Sarah is creative and strategic, leading
successful campaigns that drive brand
awareness. However, when it comes to
reviewing departmental budgets or
justifying ROI to the finance team, she
feels out of her depth. She wants to
advocate for her projects with financial
confidence but lacks the terminology to do so effectively.
.png)
The Small Business Owner
Meet David
David is passionate about his product and has built a loyal customer base. But as his business grows, he finds himself "winging it" when looking at his Profit and Loss statement. He relies heavily on his external accountant and wishes he could understand the financial health of his business independently to make faster, smarter choices.
The Project Lead
Meet James
James excels at managing teams and delivering on time. Yet, when discussions turn to cost implications, cash flow forecasts, or financial feasibility, he tends to stay quiet. He worries that his lack of financial literacy might hold him back from more senior leadership roles where fiscal responsibility is key.
Hands-On Financial Statements
with practical examples that explain the story behind the numbers.
Learn toconfidently interpret
balance sheets, income statements and cash flow statements.
Master accounting terminology
and principles used in everyday business conversations.
Analyse financial performance
using common ratios and metrics.
Recognise howyour decisions impact
the overall financial position
of the organisation.
You will leave this programme speaking the language of business with clarity and assurance.
You will no longer need to rely solely on "the numbers people" to explain what is happening; you will have the skills to analyse, question and decide for yourself.
